Effectively of setting goals

The Smartest Way to Set Goals

Starting a business can be tuff. We know how discouraging it could be to get sidetracked from getting on your feet and running. We’ve compiled a pretty short-but sweet list for our entrepreneur network to keep the wheels turning towards heir destination of success.

If you don’t have a destination, you’ll but do one thing, and thats keep going. We recommend you set up end goals for yourself, and knock them out one by one. We recommend compiling short objectives, also known as short term goals-or benchmarks, in the midst of accomplishing your long term goals. There’s something about knowingly completing tasks, that motivate us to do the continue thriving.

You have probably established some goals in the past only to see them left unrealized after some time. The simple act of setting aside time to establish some goals for life is noble enough, but it is a wasted effort if you do not set realistic goals and execute them dutifully.

To set better goals, it is helpful to know the S.M.A.R.T method. S.M.A.R.T. is an acronym that refers to goals which are: Specific, Measurable, Achievable, Realistic, and Time-based.

Let’s look at each letter in turn.


Everyone wants to be rich. That is not a specific goal. A piece of wisdom from former United States President Barack Obama is “Think about what you want to do, not what you want to be.” This translates to your goals quite conveniently. With “being wealthy” as your desired condition, how will proceed to achieve that result? A specific answer might be getting more leads, acquiring a venture partner, or selling more products. Goal needs to relate to an action or set of actions for which you can be rewarded.



After setting a specific goal, think about how you will measure your success. Is there a certain number of products you would like to sell in a month? Would you like to be acquired by Alphabet within the next year? Determining how you will measure your success will help you shape your actions. For example,



With how you will measure your success in mind, your next is to map out the actions you will take to achieve your goal. One cannot make the giant leap from the mail room the boardroom. There must be steps between and you will want to write them out before proceeding.


A realistic goal is one that is in your wheelhouse. If your business makes apps, it may not be realistic to venture into hardware. It may be more effective to simply work toward making your app run on more devices, improving the functionality of the app, or improving the design for the app. Just because you are good at selling houses does not mean you will be good at selling boats. Double check your goals against your reality before committing.



Setting up Time is the most precious (and fleeting) of resources. Time is also money, and we say that because you must always factor in the cost of accomplishing your goals in terms of time. One of the biggest reasons business don’t sail in the right direction is because the owner of the business isn’t getting the value provided for the amount of work put fourth. The best goals are those that make you feel you have gained from your investment in time, so to do that, we suggest spending time while developing your operations jotting down the time it takes to complete certain tasks. It has to make sense!

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